The problem
Mixed tags split your reports
One campaign should show up as one source. In practice, “TikTok”, “tiktok”, and “tik-tok” often land as three. When links are built by hand or pasted from an old post, the naming drifts, and the reports stop being comparable.
ParamDesk is meant to hold a simple standard for you: pick a preset, apply the same rules every time, and keep the results in one library.
How it works
Three steps, same naming every time
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1
Pick a preset
Choose a platform preset and paste the destination URL for your campaign.
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2
Apply the rules
ParamDesk fills the standard UTM fields and normalizes names — lowercase, hyphens, and no stray spaces.
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3
Save and export
Every link is stored in a searchable library, with CSV export when you need a backup.
FAQ
Good to know before you join
Is ParamDesk available to use today?
No. This is an early-access demand test, not a launched product. If enough people join the waitlist, a first version will be built. If not, the project stops.
Does it cost anything to join the waitlist?
No. Joining is free. You will only be contacted if a testable version exists.
What will the first version do?
It will help you build campaign URLs with standard UTM fields, apply consistent naming, and keep a library of those links that you can export.
What will it not do?
The first version is not a public link shortener. It will not promise traffic, revenue, or marketing results, and it does not offer professional advice. What you see in analytics still depends on how and where you share the links.
Free. No purchase, and no account required to join.